Digital Marketing Manager
г. Москва
Добавлено 18.01.2019

Yuriev Roman Leontievich

К списку резюме персоны
Продажи > Управление продажами

Digital Marketing Manager

Опыт работы:
21 год
Тип занятости:
Полный день
Сумма оплаты:
от 192 000
Описание резюме

Январь 2018 — настоящее время1 год 1 месяц

Maternity leave
Projects accomplished
- Nichiha ( biggest project sales ever, integration of dealer networks, events, web & print;- NCORE ( HR growth from 28 to 286 employees, sales & marketing, events, web & print;- Nobili ( organizational planning, sales & tendering, CRM, web & print;- AIP Group ( CRM, visual identity, “The arsenal of debtor and claimer” book;- Rostselmash ( concept design of dealer oultets. New sales: Esta Construction, UNK Project, Rosneft, Mercedes Trucks, Renault, Liliani, IKEA, etc.

Июль 2012 — настоящее время6 лет 7 месяцев

CNH Industrial Russian Operations, LLC
Network, Marketing and Communications Manager
Created and managed strategic plan for key regions and products; responsible for marketing & communications, dealer and customer relationships in RU and BY (above 40 dealers):- Optimized network in accordance with market potential and drive time (+5 onboard, 8 terminated, >30 reassignments), rolled out annual business planning with new dealer agreement, territory policy, standards and motivation;- Launched online tools and dashboards to combine business intelligence on sales volumes, competitive activities, voice of the customer, pricing policy, warranty reassignment, retail registration;- Developed new product mix and customer promise, enhanced channel aftermarket capacity via “Where the margin is” initiative by targeting on OEMs & implement, (lowered CNHI dependency rate in from 90% to 73%), conducted business training (100% of dealer principles, 100% field team, 20x4 days trainings)./ 3 employees

Май 2008 — Июль 20124 года 3 месяца

John Deere Agricultural Holdings, Inc.
Deputy Dealer Development Manager
Coordinated marketing and field force (20 people) in channel development (18 RU dealers, 1 KAZ distributor, 6 UA dealers, 1 MD):- Coordinated IT team on Dealer Management System, Dealer Standards, Dealer Financial Analysis tool and mapped managerial reporting of partners to company schedule;- Adapted and rolled out dealer business training program (“Navigators”, “Alpinists”, ~ 100 trainings), moderated field team quarterly sessions and follow-up plans./ 8 employees.

Май 2006 — Май 20082 года 1 месяц

Avtoframos Renault Russia
Used Cars Project Manager
Deployed used vehicles business under Renault Occasions constructor's label (+15 dealers around Russia):- Created POS, location standards, web and business intelligence for used cars remarketing;- Aligned cross-functional teams on market development, dealership construction, service contracts, extended warranty, OEMs supply, signage, re-marketing, ensured legal framework for used-vehicles business;- Adapted 86 points of control certification for used vehicles and couched dealer employees upon./ 3 employees

Июль 2000 — Март 20065 лет 9 месяцев

RiskLine Management
Expert / Executive Director
- Applied sustainable development concept to transportation systems with qualitative, event history and econometric analysis and imbedded it into Geographic information system (GIS).

Август 1999 — Июль 20001 год

Center of Population and Economic Studies, MSU

Engineer, Senior Field Expert for USAID / Sibley International project
- Executed SPSS data processing, scenario and probabilistic forecasting;- Designed market research survey and forthcoming analysis to measure complex attitudinal, product and consumption related issues for the study of small plot holders in rural Ukraine;- Recruited and trained fieldwork personnel, made expert interviewing of respondents in Russian and Ukrainian language./ 8 employees

Август 1996 — Январь 19992 года 6 месяцев

Sombo-70 Judo Club

Foreign Visitors' Coordinator
- Coordination of workshops, training seminars and events for top managers and foreign guests'.



Moscow Technological University (WTU)
Civil Engineering, MBA


Moscow State University
Economic and Social Policy, Master of Economics


Mastère Franco-Russe de Management International
Mastère en Management International, Master of International Management


Moscow State University
Public Sector Economics, Bachelor of Economics

Повышение квалификации, курсы


Six Sigma Green Belt
John Deere University, Certificate


Project Manager
Academy of Networking LANIT, IPMA partner, Certificate


United Nations Development Program
United Nations Development Program (UNDP); MSU, Certificate


International schools in statistics and economic demography
Lund University, Max-Planck-Institute, UCL, INED, Karlova Univerzita, Certificates

Знание языков

Русский — родной
Английский — свободно владею
Немецкий — читаю профессиональную литературу
Украинский — свободно владею
Французский — свободно владею
Чешский — читаю профессиональную литературу


Веб-аналитика MS Access Databases Mathematical Statistics Sales Forecasting Launching new products Launching new projects B2B Marketing B2C Marketing Channel Partner Development MS Project Expert Agile Project Management PMI 6 sigma Strategic Marketing SPSS Public Speaking cross-functional teamwork Preparing Presentations Marketing Analysis Event Management Market Research Analytical skills Project management

Опыт вождения

Имеется собственный автомобиль
Права категории B

Обо мне: MS Office; MS Project; SPSS, STATA, 1C Accountancy.Languages: English, French, German, Ukrainian, Czech.